I’m a sportscaster by day and online publisher by night. My personal blog focuses on beauty, fitness and travel for, primarily, women. By far, I am asked most consistently about beauty products and treatments that work.
For dermatologists and cosmetic aestheticians, content creation should be a part of your marketing strategy. Social media, blogging, informative videos and webinars can raise awareness for your brand and have a positive effect on your bottom line. [Read more…]
What is it about a camera and a microphone? These simple pieces of equipment can turn the most brilliant, articulate minds into frozen, stumbling stiffs on-camera.
I met with a CEO of well-known Dallas-area company and a marketing VP of a high-profile Dallas organization recently. Both individuals were wildly successful, smart and engaging beyond measure. Both had upcoming media appearances while the marketing VP was encouraged to start producing video blogs for her business. [Read more…]