We know that the efficacy of traditional advertising is waning. Viewers aren’t watching television in a linear fashion, meaning they’re fast-forwarding through commercials. Heck, viewers aren’t even watching television anymore. Digital video is now more popular than primetime TV. Even NFL ratings are down.
Think you’re internet ad strategy is working? It’s not. Ad blindness is at an all-time high with an estimated 200 million users installing ad blockers on their browser.
What does work? Branded content.
Branded content is a form of advertising that uses content to promote a particular brand.